Practical know-how for anyone who works with appointments.
On no-shows, loyalty, pricing, GDPR and social media. Written by Moof, for the self-employed and small businesses. No sales talk, just things you can use tomorrow.
Reduce no-shows: 7 things that actually work
Almost every self-employed person who works with appointments knows it: you're ready, the coffee's made, and nobody comes. You can't rule out no-shows completely, but you can make them a lot rarer. Without scaring clients off.
By Moof3 min readRead the articleMarketing and promotions
3 articles-
Reduce no-shows: 7 things that actually work
A client who doesn't show is an hour without income. Seven practical measures against no-shows for hairdressers, physios, coaches and more.
Read the article -
Introducing online booking: a step-by-step plan
From phone and notebook to online booking, without losing your regulars. A six-step plan for small businesses.
Read the article -
Customer loyalty: from first visit to regular
A regular takes less effort than a new client. How a small business builds loyalty: remember, follow up, reward and invite back.
Read the article -
GDPR and client data: what the self-employed need to know
Which client data can you keep, for how long, and when do you need consent? GDPR in plain language for small businesses in Belgium.
Read the article -
Communicating your prices: clear, fair and no arguments
Fixed price, "from" or on request? How to show prices online without scaring clients off, including Belgian price display rules.
Read the article -
Social media and your booking link: from follower to booking
Likes don't pay the rent. How to turn followers on Instagram, Facebook and Google into bookings with your link, your bio and a few smart posts.
Read the article -
Set up a booking page clients actually use
Set up a booking page that actually gets bookings: clear services, an honest duration, your hours, your address and a few lines about you. A checklist.
Read the article -
Use discount codes wisely: discounts with a purpose
A discount can win clients or just cost margin. How to use discount codes wisely: with a purpose, clear conditions and without undermining your prices.
Read the article -
Consent for marketing emails: what can you send?
Confirmations are always fine, promos aren't automatically. What the rules say about consent for marketing emails, texts and WhatsApp, and how to keep track.
Read the article -
Raise your prices without losing clients
Your costs go up, your prices don't? How to work out what you need, announce a price rise without apologising and keep your regulars.
Read the article -
Fill gaps in your calendar: 6 ways
A gap in your calendar is income that never comes back. Six practical ways to fill gaps: a waiting list, the next appointment, targeted posts and your hours.
Read the article -
Write a cancellation policy clients understand
How late can a client cancel, and what happens after that? How to write a cancellation policy clients understand: clear, fair and easy to stick to.
Read the article -
Your Google Business Profile: get found locally
Search "hairdresser" or "physio" plus a town and you first see Google Business Profiles. How to fill yours in completely, with your booking link included.
Read the article