Set up a booking page clients actually use
A client who lands on your booking page has already decided to come. Your page just mustn't get in the way. That takes less than you think: clear words, correct times and no surprises.
Contents
Give your services names a client understands, with a duration that's right and a price they see upfront. Write two or three sentences about your business, add your address and practical info, and test the page on your phone before sharing the link.
What a client wants to know in ten seconds
Who are you, what does it cost, when can I come and where is it? If one of those four answers is missing, the client hesitates, and people who hesitate phone or give up. So don't start with a long text but with the basics: your name, your type of business, your services with price and duration, and your address.
Services: names a client understands
"Treatment B2" means everything to you and nothing to your client. Use the words clients use when they phone: "Cut and blow-dry", "Sports massage 45 minutes", "First consultation". Add one line of explanation if it isn't obvious, for example what's included or what to bring.
Keep the list short and group it into a few categories. Ten clear services work better than thirty variants. Services you'd rather discuss first don't need to be online: you schedule those yourself.
A duration that's right, with clean-up time
Too short a duration means running late and a rushed day. Too long leaves money on the table. Watch for a week how long a treatment really takes and use that. Need time to tidy up or disinfect? Count it separately as clean-up time: your calendar keeps it free, but the client doesn't see it.
Prices: fixed, from or on request
A fixed price is clearest for a client. If the price depends on length, materials or time, choose "from" and say in the description what makes it go up. Use "on request" only when there's really no other way: without a price, people book less. More in communicating your prices.
Your introduction and practical info
Two or three sentences are enough: what you do, who for, and what makes your business different. Write the way you talk at the counter. Add practical info that would otherwise mean phone calls: parking, stairs, how to pay, coming a bit early for a first appointment.
Test as a client, on your phone
Most clients book on their phone, often in the evening. So open your page on your own phone and book once yourself, with a different email address. Pick a service, a day and a time. Is the duration right, are the correct hours open, is the confirmation clear? Then set the test appointment to cancelled.
How to do it in mijnklant.vip
- Services, price, duration and clean-up time: managing services.
- Introduction, address and practical info: Settings, Your business. See your business details.
- Your logo and colours on the page are in Plus and Pro: logo and colours.
- Test it yourself: your first booking.
Written by Moof, the team behind mijnklant.vip in Rekkem. This article is general information, not legal or tax advice.