Practical know-how for anyone who works with appointments.
On no-shows, loyalty, pricing, GDPR and social media. Written by Moof, for the self-employed and small businesses. No sales talk, just things you can use tomorrow.
Reduce no-shows: 7 things that actually work
Almost every self-employed person who works with appointments knows it: you're ready, the coffee's made, and nobody comes. You can't rule out no-shows completely, but you can make them a lot rarer. Without scaring clients off.
By Moof3 min readRead the articleClients and no-shows
3 articles-
Reduce no-shows: 7 things that actually work
A client who doesn't show is an hour without income. Seven practical measures against no-shows for hairdressers, physios, coaches and more.
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Introducing online booking: a step-by-step plan
From phone and notebook to online booking, without losing your regulars. A six-step plan for small businesses.
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Customer loyalty: from first visit to regular
A regular takes less effort than a new client. How a small business builds loyalty: remember, follow up, reward and invite back.
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GDPR and client data: what the self-employed need to know
Which client data can you keep, for how long, and when do you need consent? GDPR in plain language for small businesses in Belgium.
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Communicating your prices: clear, fair and no arguments
Fixed price, "from" or on request? How to show prices online without scaring clients off, including Belgian price display rules.
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Social media and your booking link: from follower to booking
Likes don't pay the rent. How to turn followers on Instagram, Facebook and Google into bookings with your link, your bio and a few smart posts.
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Set up a booking page clients actually use
Set up a booking page that actually gets bookings: clear services, an honest duration, your hours, your address and a few lines about you. A checklist.
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Use discount codes wisely: discounts with a purpose
A discount can win clients or just cost margin. How to use discount codes wisely: with a purpose, clear conditions and without undermining your prices.
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Consent for marketing emails: what can you send?
Confirmations are always fine, promos aren't automatically. What the rules say about consent for marketing emails, texts and WhatsApp, and how to keep track.
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Raise your prices without losing clients
Your costs go up, your prices don't? How to work out what you need, announce a price rise without apologising and keep your regulars.
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Fill gaps in your calendar: 6 ways
A gap in your calendar is income that never comes back. Six practical ways to fill gaps: a waiting list, the next appointment, targeted posts and your hours.
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Write a cancellation policy clients understand
How late can a client cancel, and what happens after that? How to write a cancellation policy clients understand: clear, fair and easy to stick to.
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Your Google Business Profile: get found locally
Search "hairdresser" or "physio" plus a town and you first see Google Business Profiles. How to fill yours in completely, with your booking link included.
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