Practical know-how for anyone who works with appointments.
On no-shows, loyalty, pricing, GDPR and social media. Written by Moof, for the self-employed and small businesses. No sales talk, just things you can use tomorrow.
Reduce no-shows: 7 things that actually work
A client who doesn't show is an hour without income. Seven practical measures against no-shows for hairdressers, physios, coaches and more.
Read the article3 min readIntroducing online booking: a step-by-step plan
From phone and notebook to online booking, without losing your regulars. A six-step plan for small businesses.
Read the article3 min readCustomer loyalty: from first visit to regular
A regular takes less effort than a new client. How a small business builds loyalty: remember, follow up, reward and invite back.
Read the article3 min readGDPR and client data: what the self-employed need to know
Which client data can you keep, for how long, and when do you need consent? GDPR in plain language for small businesses in Belgium.
Read the article3 min readCommunicating your prices: clear, fair and no arguments
Fixed price, "from" or on request? How to show prices online without scaring clients off, including Belgian price display rules.
Read the article3 min readSocial media and your booking link: from follower to booking
Likes don't pay the rent. How to turn followers on Instagram, Facebook and Google into bookings with your link, your bio and a few smart posts.
Read the articleTry it with your own business. Free, no bank card.
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