Guide for your business

Practical know-how for anyone who works with appointments.

On no-shows, loyalty, pricing, GDPR and social media. Written by Moof, for the self-employed and small businesses. No sales talk, just things you can use tomorrow.

Guide for your business3 min read

Reduce no-shows: 7 things that actually work

A client who doesn't show is an hour without income. Seven practical measures against no-shows for hairdressers, physios, coaches and more.

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Guide for your business3 min read

Introducing online booking: a step-by-step plan

From phone and notebook to online booking, without losing your regulars. A six-step plan for small businesses.

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Guide for your business3 min read

Customer loyalty: from first visit to regular

A regular takes less effort than a new client. How a small business builds loyalty: remember, follow up, reward and invite back.

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Guide for your business3 min read

GDPR and client data: what the self-employed need to know

Which client data can you keep, for how long, and when do you need consent? GDPR in plain language for small businesses in Belgium.

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Guide for your business3 min read

Communicating your prices: clear, fair and no arguments

Fixed price, "from" or on request? How to show prices online without scaring clients off, including Belgian price display rules.

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Guide for your business3 min read

Social media and your booking link: from follower to booking

Likes don't pay the rent. How to turn followers on Instagram, Facebook and Google into bookings with your link, your bio and a few smart posts.

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