Your Google Business Profile: get found locally
Many new clients don't find you through your website but through a search that includes a town. What they see then is your business profile: hours, address, photos, reviews and a button. That profile is free, and usually half filled in.
Contents
Claim and verify your business profile, fill in category, hours, services, description and photos completely and add your booking link as the appointment link. Ask happy clients for a review, reply to every review and keep your name, address and hours the same everywhere.
Why this profile matters so much
People searching nearby want to choose quickly: is it open, how far is it, what do others say, can I book straight away? Your business profile answers those questions before anyone clicks through to your website. A complete, up-to-date profile builds trust. One with wrong hours or no photos does the opposite.
Claim it and fill in everything
Claim your profile and have it verified; it's free. Choose the category that fits best, such as hair salon or physiotherapist, plus perhaps a few extra ones. Fill in your opening hours, including different hours around holidays. Add your services with the same names as on your booking page, and write a short description the way you'd give it at the counter.
Your booking link as the appointment link
Your profile lets you add a link to book an appointment. Put your booking link there. Anyone viewing your profile can then book a free slot in two taps, even in the evening. Add the same link to your website too, so both routes lead to the same calendar.
Photos that show what it's like
A photo of your shopfront helps people find you, one of the inside shows the atmosphere, and a few photos of your work say more than a long text. Use real, recent images. Ask permission if clients are in them.
Reviews: ask, reply, never buy
Happy clients rarely think of writing a review on their own. Just ask, for example at the till. Reply to every review, including critical ones: briefly, kindly and without arguing. Never buy reviews or write your own: it's misleading and sooner or later it shows.
The same details everywhere
Your name, address, phone and hours must be the same everywhere: business profile, website, social media and booking page. Differences confuse clients and search engines. If you change your hours, do it everywhere at once.
How to do it in mijnklant.vip
- Copy your booking link under Settings, Your booking link: share your booking link.
- Your business is also listed in the directory on maakjeafspraak.nu, where people search by service or town.
- Keep your hours in line with your profile: set opening hours.
Written by Moof, the team behind mijnklant.vip in Rekkem. This article is general information, not legal or tax advice.